AI STORY PLATFORM
, Stories That Move With Your Words
Stories That Move With Your Words
zeta is an interactive entertainment platform where users take part in characters and worlds to create stories of their own. Since launching in April 2024, zeta has grown rapidly from Japan to global markets and is now used by more than 5 million people worldwide every month.
Character 05
01 / STORY WORLDS
From Stories You Watch to Stories You create
From Stories You Watch to Stories You Create
With zeta, stories are not just passively read.
Your words can shape what happens next.
Choose a genre and discover stories that grow with you.
01 / MEET
02 / TALK
03 / CREATE
Romance
Fantasy
Mystery
RPG
01 / MEET
02 / TALK
03 / CREATE
Romance
Fantasy
Mystery
RPG
zeta at a glance
zeta at a glance
12M+
Total registered users worldwide
5M+
Monthly active users worldwide
3M+
Published content
About 4h 12m
Average daily usage time worldwide
2M+
Daily active users worldwide
No. 1
Total usage time among
entertainment apps in Korea and Japan
Source: Internal data, as of August 2026
12M+
Total registered users
worldwide
5M+
Monthly active users
worldwide
3M+
Published content
About 4h 12m
Average daily usage time
worldwide
2M+
Daily active users
worldwide
No. 1
Total usage time among
entertainment apps
in Korea and Japan
02 / COMPANY
The Company Behind zeta
The Company
Behind zeta
Behind zeta
COMPANY
Scatter Lab Co., Ltd.
FOUNDED
August, 2011
CHIEF EXECUTIVE OFFICERS
Jongyoun Kim, Sean Park
Jongyoun Kim, Sean Park
BUSINESS
zeta Service Development and Operations
ADDRESS
Scatter Lab Co., Ltd. | 9F, 125 Wangsimni-ro, Seongdong-gu, Seoul (Seongsu-dong 1-ga, KD Tower)
Scatter Lab Co., Ltd. | 9F, 125 Wangsimni-ro, Seongdong-gu, Seoul (Seongsu-dong 1-ga, KD Tower)
OUR COMMITMENT
Beyond Trends, Built to Last.
Scatter Lab continues to expand zeta, an interactive platform where people and AI create stories together, empowering anyone to become both a creator and a protagonist. We are building zeta into a trusted, enjoyable platform designed to ultimately outlast passing trends.
Beyond Trends, Built to Last.
Scatter Lab continues to expand zeta, an interactive platform where people and AI create stories together, empowering anyone to become both a creator and a protagonist. We are building zeta into a trusted, enjoyable platform designed to ultimately outlast passing trends.
03 / TECHNOLOGY & SAFETY
03 / TECHNOLOGY & SAFETY
Spotwrite, AI Built to Understand Stories.
Spotwrite, AI Built to Understand Stories.
Scatter Lab develops and operates Spotwrite, its proprietary AI model built specifically for stories. Our model understands character personalities, relationships, and story worlds to carry each scene forward for deep immersion.
Scatter Lab develops and operates Spotwrite, its proprietary AI model built specifically for stories.
It understands character personalities, relationships, and story worlds to carry each scene forward with immersion.
Built for Trust and Lasting Enjoyment.
Built for Trust and Lasting Enjoyment.
As the possibilities of imagination are expanding rapidly, so does our responsibility as a platform. We continue to review and improve zeta so users, creators, and partners can take part with confidence.
As the possibilities of imagination are expanding rapidly, so does our responsibility as a platform. We continue to review and improve zeta so users, creators, and partners can take part with confidence.
01 AI Ethics Principles | How We Build and Use Technology
01 AI Ethics Principles
How We Build and Use Technology
02 AI Chatbot Ethics Checklist | Checks for Safer Conversations
02 AI Chatbot Ethics Checklist
Checks for Safer Conversations
03 AI Chatbot Privacy Policy | How We Handle User Information
03 AI Chatbot Privacy Policy
How We Handle User Information
04 AI Chatbot Abuse Policy | Safer User Environment
04 AI Chatbot Abuse Policy
Safer User Environment
Fostering trust and safety for lasting entertainment
Fostering trust and safety for lasting entertainment
04 / NEWS
Latest News
Latest News
Follow zeta’s growth, the momentum created by users and creators, and new opportunities emerging in Japan and global markets. Select a title to read the article.
Follow zeta’s growth, the momentum created by users and creators, and new opportunities emerging in Japan and global markets. Select a title to read the article.
zeta’s first official global creation contest with creators from the U.S., Japan, and Korea.
zeta’s first official global creation contest with creators from the U.S., Japan, and Korea.
2026.07
zeta ranked No. 3 in a 2026 trend survey of teenage girls in Japan.
zeta ranked No. 3 in a 2026 trend survey of teenage girls in Japan.
2026.06
In April 2026, zeta ranked No. 1 in total usage time among entertainment apps in Japan.
In April 2026, zeta ranked No. 1 in total usage time among entertainment apps in Japan.
2026.05
05 / PARTNERSHIP
zeta,
Built For New Partnership
Built For New Partnership
zeta, Built for
New Partnership
We welcome partners with compelling characters and story worlds across games, animation, manga, novels, video, VTubers, and more.
We respect each IP’s identity and rights holder standards while creating experiences fans can join with confidence.
01 / 05
01 / INTERACTIVE STORY
Bringing IP Worlds Into Official Interactive Stories
Fans interact with IP characters directly and become part of their worlds. We carefully bring each character’s personality, voice, relationships, and settings into dialogue and narrative.
02 / NEW PERSPECTIVES
Spin-Offs That Continue Beyond the Original
We expand untold perspectives, relationships, and settings into new scenes. While respecting the original world, we create more reasons for fans to stay engaged.
03 / FAN PARTICIPATION
Fans Help Expand the World
Fans can go beyond enjoying official plots and take part in expanding the world.
The experience can grow into participatory campaigns such as fan creation contests.
01 / 05
01 / INTERACTIVE STORY
Bringing IP Worlds Into Official Interactive Stories
Fans can meet IP characters directly and become part of their worlds. We carefully bring each character’s personality, voice, relationships, and settings into dialogue and narrative.
02 / NEW PERSPECTIVES
Spin-Offs That Continue Beyond the Original
We expand untold perspectives, relationships, and settings into new scenes. While respecting the original world, we create more reasons for fans to stay engaged.
03 / FAN PARTICIPATION
Fans Help Expand the World
Fans can go beyond enjoying official plots and take part in expanding the world.
The experience can grow into participatory campaigns such as fan creation contests.
04 / CAMPAIGNS & EVENTS
Milestones Made Bigger
We operate dedicated content for new releases, new seasons, character launches, anime broadcasts, and anniversaries. Online experiences can also expand into offline events such as pop-ups.
05 / GLOBAL EXPANSION
Expanding IPs Across Markets
We help IPs meet new fans across languages and regions, supported by zeta’s global user base and localization experience.
Official IP, guided by rights holder standards.
Official IP, guided by rights holder standards.
We welcome partners with compelling characters and story worlds across games, animation, manga, novels, video, VTubers, and more. We respect each IP’s identity and rights holder standards while creating experiences fans can join with confidence.
06 / CONTACT
What Kind of Collaboration Are You Imagining?
What Kind of Collaboration Are You Imagining?
We welcome a wide range of proposals, from IP partnerships to media, events, platform and business collaborations as well as creator partnerships. Your idea does not need to be fully developed. Share what you would like to explore and what you hope to build, and we will think through the best way to create value together.
For questions about using zeta,
please visit the Help Center.
ScatterLab Inc | 125 Wangsimni-ro, Seongdong-gu, Seoul, Rooms 901 and 902
CEO: Jong-Yoon Kim, Sean Park | Business Registration Number: 215-87-57315
Mail Order Business Registration Number: 2021-Seoul Seongdong-00664 | Phone Number: 070-4099-5959
ScatterLab Inc
125 Wangsimni-ro, Seongdong-gu, Seoul, Rooms 901 and 902
CEO: Jong-Yoon Kim, Sean Park
Business Registration Number: 215-87-57315
Mail Order Business Registration Number: 2021-Seoul Seongdong-00664
Phone Number: 070-4099-5959
